Facebook has long founded its supremacy with regards to active users, with account figures steadily increasing by 17–20% annually 11. Facebook is a rather active system. Every moment, 510,000 reviews are posted; 293,000 statuses are updated; and 136,000 photos are uploaded, while the normal user spends about 20 min daily on the webpage 11.
In the last several years, brand brand new companies have actually emerged which have slowly increased in appeal, specially amongst more youthful generations. Instagram was released this year as a photo sharing SNS, claiming to “allow you to definitely experience moments in your pals’ everyday everyday lives through photos because they happen” 12. In 2016, Instagram had 500 m active users 5. Snapchat was released in 2011 13 as an SNS which allows users to content and relate to others utilizing a smartphone also to deliver texts, videos, and also make telephone phone calls. Snapchat is significantly diffent off their companies in so it has an inherently ephemeral nature, whereby any communications are immediately deleted right after the receiver has seen them, enabling an elevated connection with identified privacy and safety online 14. But, teens are specifically alert to the transitory nature of Snapchat messages and so simply simply take screenshots and have them stored to their phones that are mobile within the cloud, just to have evidence of conversations and visuals distribute on this medium. The privacy benefit of the medium is therefore countered. Snapchat had 200 million users in 2016 5.