- Information and resources
- Site collection
- Site search engine results
- Online dating services
Note: the CAP gives this advice Executive about non-broadcast marketing. It generally does not represent advice that is legal. It doesn’t bind CAP, CAP panels that are advisory the Advertising Standards Authority.
Modern times have experienced a proliferation of online dating websites, and inevitably there were a quantity of complaints into the ASA about marketing of these solutions. Below we’ve highlighted some key problems to note whenever advertising online dating services.
Usually do not niche that is mislead customers
Individuals are usually trying to find those who share their views and values; advertisers must not benefit from this by implying that websites are merely ready to accept certain teams or individuals with specific passions if they’re maybe perhaps not.
As an example, a dating website that provided the impression it absolutely was for Catholic individuals trying to satisfy others with the exact same faith, whenever in reality it ended up being available to other users aswell, had been discovered become misleading (Inch by Inch Ltd, 13 August 2014). The ASA upheld a comparable grievance regarding a site for solitary moms and dads, where it had been discovered that a big percentage of people either didn’t have young ones, nor had suggested whether or not they had been thrilled to fulfill a solitary moms and dad (Global Personals Ltd, 9 January 2013). Continue reading Online dating services. Usually do not niche that is mislead customers