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OkCupid saw all this work data crunching as a way to earn money, too

OkCupid saw all this work data crunching as a way to earn money, too

Whenever four mathematics majors launched OkCupid in March 2004, that they had a fundamental belief that information could be the way the dating website would distinguish the business in the crowded online dating sites market.

“People believe that people turn online for dating for them, but we think it is since you want a larger pool of men and women to select from,” stated Sam Yagan, CEO of OkCupid, who additionally founded TheSpark.com since they require you to definitely find their true love, manufacturer of SparkNotes, a brand name of academic research helps. “Data is vital to sorting through a few of these individuals.”

Unlike web internet internet sites services that are dating Match.com, OKCupid is free, relying alternatively on a marketing model. This can help provide it a more youthful demographic for the 7 million users. Whenever a person signs up, she or he is expected to consider some concerns to inquire of a mate that is potential. Concerns cover anything from passions, to hobbies and life style choices. Continue reading OkCupid saw all this work data crunching as a way to earn money, too