By Paul RubensBusiness reporter
Them three questions, says Christian Rudder, one of the founders of US internet dating site OKCupid if you want to know if a prospective date is relationship material, just ask.
- “Do you really like horror films?”
- “Have you ever travelled around a different country alone?”
- “Wouldn’t it is enjoyable to chuck all of it and get go on a sailboat?”
Why? Because these would be the concerns date that is first agree with most frequently, he states.
Mr Rudder discovered this by analysing considerable amounts of information on OKCupid users who wound up in relationships.
Dating agencies like OKCupid, Match – which acquired OKCupid for $50m (Р’Р€30m) – eHarmony and others, amass this information by making users respond to questions they sign up about themselves when.
Some agencies ask as much as 400 concerns, as well as the email address details are given directly into big information repositories. Match estimates it has a lot more than 70 terabytes (70,000 gigabytes) of information about its clients.
Using data that are big to those treasure troves of data is assisting the agencies offer better matches with their clients. And much more customers that are satisfied larger profits.
US internet revenues that are dating $2bn (Р’Р€1.2bn) yearly, relating to research company IBISWorld. Just below one in 10 of most adults that are american tried it.
The marketplace for dating utilizing mobile apps is especially strong and it is predicted to cultivate from about $1bn to $2.3bn, in accordance with Juniper analysis.
There clearly was, but, issue: individuals lie.
The information customers provide about themselves is not always completely accurate: men are most commonly economical with the truth about age, height and income, while with women it’s age, weight and build to present themselves in what they believe to be a better light. Continue reading Is big information dating the answer to lasting relationship?